Illumina’s customers include a broad range of academic, government, pharmaceutical, biotechnology, and other leading institutions around the globe.
Aruna Rajan is a Staff Market Research Analyst at Illumina. Aruna’s role involves providing strategic insights and actionable information from market models and other analyses. She is one of a number of users of Dimensions Analytics across Market Insights, Scientific Affairs and Lead Generation Analysis at Illumina.
Request a demo
Dimensions Analytics has a wider coverage than other databases in the space
Aruna uses Dimensions Analytics to search for awarded grants, publications and clinical trials with keywords that relate to the market segments Illumina is interested in.
She will take a set of keywords from a market segment such as genomics and sequencing, and will search Dimensions Analytics for related grants. She then feeds the results as input into her market model.
She also looks at publications and clinical trials that are associated with her search keywords, to see how many times her search keywords show up in publications, and rank them based on citation counts and Altmetric attention scores. She tracks Illumina’s competitors to see where they have been acknowledged in the methods section of publications.
Dimensions Analytics also helped Aruna with research she was doing into which cancer types Illumina should prioritize for market development. She found it really beneficial to use the same search keywords across the 3 different content types – grants, publications and clinical trials in one platform. Aruna remarks, “I like that I don't have to go through multiple portals to find the three different content types.”
Aruna finds great utility in Dimensions Analytics. She can create her own custom categories and well-funded finds the concept panel very useful for boosting results. She says, “mostly, I use the analytical views through the grants summary in Dimensions Analytics. The application also does all the fx conversions for each year and then I just copy and paste the data into Excel.”
What is the academic portion of a specific market segment based on grant funding?
Who are the grants dollars going to in academia?
Who are the largest recipients of grant funding?
What technologies are these grant recipients using?
What trends of growth and decline can be observed over a multi-year period?
The lead generation analysts in Illumina also use Dimensions Analytics to find leads for sales. They look for investigators who have received new grants against specific keywords.
Aruna says the coverage in Dimensions Analytics is very good for the US, Europe, and Asia-Pacific and that “Dimensions Analytics has a wider coverage than other databases in the space.”
Aruna’s colleagues in Scientific Affairs are using Dimensions Analytics to identify key opinion leaders so that they have candidates to ask to join focus panels. They also keep track of new publications in strategic topics such as Next Generation Sequencing. They also look closely at the researchers who show up when they do analysis on grants and publications.