Tracking grant applications for business opportunity
As creators of devices to measure physiological recordings in research and education, from ECGs to blood pressure, ADInstruments has good reason to track grant applications. Phil says:
“If, for example, we notice one of our key product lines is dropping off in a region, we can compare that to grant awards and see if the product fits into an application area where grant success has dropped off recently. I can also see us using Dimensions to scout trends, and find out where new awards are going, to see if a particular institution might be interested in a product we have coming down the line.”
These market insights can be fed back to their innovation teams. Phil says “If we see something in particular that is interesting to people, then that influences the new products that we’re thinking about creating.”