The role of Medical Affairs departments has radically changed and is continuing to evolve. The broader remit of these expert professionals includes a range of activities such as:
The proactive and constant refreshing of knowledge and skills
Gaining a deep understanding of the type of evidence each stakeholder requires
Selecting the tools to generate this evidence efficiently and intelligently
Building strong relationships with stakeholders, as well as industry experts and key opinion leaders.
As digital technology has grown, so has the role of medical affairs, and now more than ever, pharmaceuticals are using data and analytics to communicate their research and evidence. By embracing digital tools and technology, Medical Affairs teams can overcome critical pain points and improve their effectiveness in a rapidly changing healthcare landscape. The increased availability of digital tools will in fact put medical affairs at the centre of leadership in the pharmaceutical sector, which has taken on a more data-driven, agile and interconnected nature.
The products and services available in Dimensions will enable medical affairs professionals to handle their increasingly complex activities by enabling greater efficiency,and helping to sort masses of information automatically, reducing the burden of manual research and giving the medical affairs teams more time to focus on insight, strategy and relationship building. Filling this digital gap is the key to helping medical affairs professionals harness the potential of these tools and extract maximum value from them.